Making It Rain

Do you have more leads then you can handle?

I love the Making It Rain program. The mind is like an umbrella. It works best when it’s open.

Patrick Keeler

Realtor, New Hampshire

I have budgeted to double my investment into it next year. With a 22-1 return on investment, it’s a no-brainer.

Adam Bogle

Realtor, Oregon


Patrick's Return On Investment


Adam's Return On Investment

What is Making It Rain?


Making It Rain is a lead generation program delivering leads to eXp Realty agents and brokers by launching advertising campaigns on their behalf and driving that traffic to the agent’s Kunversion website.

Your Site On Page 1 Of Google

With Google Adwords, we can feature your Kunversion site in in one of the top 3 spots for the most favorable real estate related searches based on the areas you choose to target.

Can you tell me more about the leads?

Target Using Buy Keywords

When you sign up for the Google Adwords Making It Rain program, the leads tend to end up having more urgency and intent then internet leads generated from another source. Simply put, when using Google Adwords, we target “buy keywords.” If you select Seattle as your desired market, we target people searching things like “Seattle Real Estate” and “Homes For Sale In Seattle.” Naturally, someone searching for these type of things is probably really interested in buying or selling real estate in the future. So driving this kind of traffic to your website can only produce better than average results.

These are internet leads so you will get a variety of prospects. Some people will be ready to buy in the next month or so, but most will be looking at properties because they have an interest in buying in the next 3 – 6 months. Not to mention you might get the occasional lead who promises they are “Darth Vader” or “Mickey Mouse.” Luckily, the Kunversion system does a magnificent job of providing value over time and, therefore, converting even some of the worst of prospects.

Internet Leads

What areas can I target?

With your Making It Rain campaign, we can target cities, towns, neighborhoods, and even subdivisions. You’ll know your area best. If locals tend to refer to particular areas by neighborhood names, then we recommend selecting a few neighborhoods. If people tend to refer to the area by a town name or city name, those tend to produce better results.





We recommend that you pick no more than 5-6 areas to target. Selecting this number of locations gives your campaign plenty of opportunity to show your ads while not diluting the data to see how well areas are performing. Simply put, targeting 10+ areas makes it difficult to determine what is working and what is not.

How much should I invest?

Marketing Programs Take Time

Google Adwords operates using “Pay Per Click.” What makes this great is your budget is only used up when someone clicks on your ad’s link and ends up on your website. Using Google Adwords guarantees that when you spend $100, $1,000, or even $10,000 on their advertising, you’ll see that equivalent of traffic.

Keep in mind that, with any marketing program, it’s going to take some time to see results. You can use the calculator to the right to determine how much you would need to invest to add certain production levels from internet lead generation to your business.

"Pay Per Click" Is Efficient

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What does it cost?

  • 6-Month Commitment
  • 5-8 Leads Per Month
  •  Basic Level Of Traffic To Your Website
  • Leads Directed To Your Kunversion Site
  • No Crazy 3rd Party Portal Fees
Get Started At $100
  • No Monthly Commitment
  • 25-40 Leads Per Month
  • 5X The Traffic Compared To Our $100 Program!
  • Leads Directed To Your Kunversion Site
  • No Crazy 3rd Party Portal Fees
Get Started At $500
How much does Making It Rain cost?

We have programs starting at $100/month and up.

Is there a monthly commitment?

The lower cost per month plans have minimum monthly commitments. The goal is to maximize your return on investment by generating enough leads over enough time. To discuss other plans and budgets select Other.

What plans have monthly commitments?

The $100/month program has a 6-month commitment. The $250/month program has a 3-month commitment. Anything above $500/month doesn’t require a commitment.

Is there any difference between plans?

All plans are effectively the same with no difference in features other than the set maximum spend of your ad campaigns each month. For example, the $1000 per month plan will generally net ten times as many leads as the $100 per month plan. You’re able to adjust the plan anytime to scale up or down the number of leads based on the results of your individual market.

How do I get started?

Scroll down to the bottom of this page, select your plan, choose your target areas, and fill out the sign-up form. Completing the sign-up form will trigger the setup process for your new account.


Accounting will send you an invoice to process your payment. Your first charge will be for the day your ads will start through the end of the month.

Ads Get Launched

We launch new ad campaigns every Wednesday. If you sign up on a Friday, your ads will go live next Wednesday. This date is the same day Accounting uses to calculate your first payment.

Traffic Gets Sent To Your Site

Once your ads are live, traffic will start getting sent to your Kunversion website right away. You could potentially start seeing leads that same day or week.


Are Making It Rain leads subject to a lesser commission split?


What are you doing to optimize ads?

We monitor every campaign for under-performing ads and make adjustments to ad groups, keywords, and bidding. If you have any concerns about your ads performance please email

Where are my leads?

Leads appear as Active Leads in your Kunversion CRM with the hashtag “expleads”.

How do I renew or cancel my ads?

Please email to cancel your Making It Rain campaign.

Are Making It Rain leads exclusive?

Yes. Once a lead signs up on an agent’s Kunversion website, the Kunversion system won’t allow that same individual to sign up on a competing Kunverison website.

Can I view total generated leads?

Yes. Visit the Kunversion Build Squeeze page and scroll down to Advertising Results. Look for ads beginning with “MIR” and your name to see the results of your campaigns.

How many leads can I expect the program to generate?

The average cost per lead for the Making It Rain program is $15/lead. This average cost does vary by region. Some areas come in significantly less than $15 ($6-$7 a lead) while other areas with more competition come in higher.

These numbers do represent averages. So with the $100/month program at $15 a lead, one can expect to see 5-8 leads per month. That being said, again, results will ebb and flow. One month you might see 3 leads while the very next month the program can generate 15 leads for you.We monitor every campaign for under-performing ads and make an adjustment to ad groups, keywords, and bidding. If you have any concerns about your ads performance please email

Where can I learn more about Kunversion?

Kunversion training is available on the Expressway.

My ads were started a week ago yet I see no new leads?

Results with the Making It Rain program will ebb and flow. Please understand that Making It Rain is an advertising program so we can’t guarantee a certain number of leads. One month we can send 100 visitors to your website and generate 2 leads. The next month the same 100 visitors might generate 20 leads. The lower end programs tend to see this ebb and flow more drastically than programs with higher advertising budgets. This is part of the reason some of our programs have monthly commitments.

How quickly do ads get setup?

New ads get launched every Wednesday.

Contact Making It Rain

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