Digital Lead Generation Programs

What is “Making it Rain”?

A marketplace for digital lead generation tools and resources. Making It Rain is an eXp Realty run program that simplifies digital marketing with automated programs, freeing you from the complexities of platforms like Google and Facebook. Focus on what matters most—selling homes—while we handle the rest!

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eXp Realty & Lead
Generation

eXp Realty provides a wide range of exclusive lead generation tools and partner solutions designed to help you build a strong, consistent sales pipeline. At the heart of these resources is the “Making It Rain” program, a powerful lead generation initiative that connects you with high-quality leads to grow your business. Combined with elite training from eXp University, this program equips you with the skills and strategies to effectively convert leads into sales and take your real estate career to the next level.

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Reasons to Work With Us

#1 Largest US Brokerage by

Transaction Sides

#1 Largest US Brokerage by

Transaction Sides

#1 Largest US Brokerage by

Transaction Sides

Lead Generation Products

Home Search Leads — Google

Drive consistent, quality buyer leads to your eXp provided website with a customized Google Ads program. Target the areas you want and enjoy a steady flow of traffic with a flexible, adaptable solution.

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Home Search Leads — Premium

Boost your real estate leads with “Home Search Leads – Premium” offering larger ads and double the geographical targeting for maximum impact. Stand out with custom ad extensions to expand your reach and outshine competitors.

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We value your input on new lead generation opportunities for eXp agents. Have a suggestion or request? Let us know by sharing your ideas here.

Helping 100s of eXp Realty agents every month.

400k+

Monthly Impressions

35k+

Monthly Clicks

2000k+

Monthly Leads

Why Choose
“Making it Rain” ?

  • Get your marketing programs up and running in under 15 minutes with the “Quick Start” signup.
  • Easily manage and track campaigns through the “MIR Dashboard”.
  • Drive revenue and real business results with optimized marketing programs.
  • Achieve more results at a lower cost with automated, best-practice solutions.
  • Enjoy flexibility with no long-term commitment and easy adjustments to target areas or budgets.
  • Access free training courses and resources through the training hub.
  • Benefit from expert support and guidance from the eXp Realty internal lead generation team.

“Making it Rain” Success Stories

Testimonials

“I continue to be impressed by the Making it Rain program. It is consistently delivering good leads each month. I have several leads that I am nurturing long term through KV Core and will become buyers and sellers in the near future. The key has been speed to lead. When a new lead comes in I am calling them twice as soon as I receive and then again until I reach them. I am building a great database and am confident of my future prospects as well as current ones in the pipeline.”

— Jason M.

eXp Realty Agent

“Joining the “Making It Rain” program transformed my real estate business. Initially, I struggled with inconsistent leads, time-consuming marketing, and limited online presence. After implementing the program, I saw a steady stream of high-quality leads, which boosted my engagement and online visibility. This allowed me to focus on client relationships and increased my revenue significantly. The program’s automated marketing saved me time and established me as a go-to realtor in my area. “Making It Rain” was a game-changer, providing the quality leads I needed to grow my business efficiently.”

— Taru S.

eXp Realty Agent

“MIR delivers quality leads, and with consistent follow-up, you can turn nurtured prospects into active clients. My team and I have used MIR to build momentum, and now we have 8 pending transactions with more in the pipeline. Some leads need time, but staying connected and providing a plan makes all the difference. If you’re ready to grow your business, MIR is a game-changer.”

— Jason J.

eXp Realty Agent

“Making It Rain has generated over $1.2 million in sales for me over the last month, in a market where our average home price is $280,000.  Needless to say, it works!  My team and I bigger plans for the Making It Rain campaigns and are about to expand our zip codes that we cover.  So far, it’s been awesome!!”

— Nate V.

eXp Realty Agent

Ready to explore all the lead and referral generation opportunities available at eXp Realty?

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Get Started with
“Making it Rain”

Fill out the form to get started today!